Digital Marketing Pros
Digital marketing goes a by a few different names. Some call it internet marketing, others call it is inbound marketing. Regardless of your choice of phrasing, this is today’s most powerful marketing tools and you need to embrace it. Springboard Ad/Design is one of Fort Lauderdale’s premier digital marketing specialist. We offer a full spectrum of services designed to affordably increase qualified leads.
To reach online success, we start by identifying your business goals and current marketing challenges. Then we establish your target market and how they currently use the web in their buying process. From there, we’ll work together to understand your available budget for an internet advertising plan in conjunction with how fast you want to grow. We believe that digital marketing is not an expense but an investment in the growth of your business.
Internet marketing focuses on driving relevant traffic to your website. From there, we convert that traffic to leads. Finally, it’s turning those leads into sales.
CASE STUDY – Greenwood R.T.V.B.
Our goal was to make people aware of their entertainment options. Then drive quality traffic to their website. We used a mix of banner ads, YouTube videos and PPC. Greenwood’s website traffic has increased 89% since we started working with them.
These are common internet marketing traffic generating services:
- Content marketing
- Press releases
- SEO (Search engine optimization)
- Banner ads
- Social media marketing
- Pay-per-click ads
- Email marketing
- SMS marketing
What the blog?
Blogging is an extraordinary tool for driving relevant traffic to your website. By blogging, you’re effectively making yourself an industry expert or thought leader by writing content. Businesses that blog generate 55% more web traffic than those who don’t.
Do you know SEO?
Search Engine Optimization (SEO) describes the process of ensuring high search engine rankings for a particular item or keyword on your website. It’s a proven process for internet marketing, and when your website is efficiently optimized, you can drive more relevant traffic to your website. Want a good example. Google “Fort Lauderdale Advertising Agency,” you’ll find us on the first page.
Digital marketing with social media.
Social media provides opportunities for your business to engage in a two-way dialogue with your customers. It’s an effective way your company can share deals and insider information to raise awareness for your brand.
The goal of content marketing is to turn leads into sales while building loyal and relevant relationships with existing customers. But content marketing is a more subtle approach than other digital marketing efforts as its focus is on delivering information that enriches your customer’s lives. The formula for success is simple: provide customer’s with the information they want, when they want it, and where they want it.
Convert traffic into leads and sales.
Once qualified traffic visits your website, many visitors are not immediately ready to become new customers. They need to be converted or SOLD. As an digital marketing agency, we do this by providing quality content that proves you are an expert. We also create appealing offers such as downloadable ebooks or white pages, coupons and the like. In exchange for these offers, visitors provide their contact information. This method of exchanging offers for information is much more effective at generating leads—and filling your sales pipeline—than the traditional “contact us” page.
We then use lead nurturing tools like e-mail and SMS marketing to convert your leads into sales. With our internet advertising approach, we’ll achieve these results quicker and cost-effectively. It’s why we’re the go-to internet marketing agency in Fort Lauderdale.
These are common lead capturing and nurturing services:
- Free white pages or ebooks
- Attractive offers with a strong call to action
- Email marketing
- SMS marketing
Measuring your local digital marketing efforts is an important part of the process so you can gauge your ROI. At Springboard Ad/Design, we measure our success by providing comprehensive reports. Making us completely accountable.
If you would like to see one of our latest internet marketing websites, click here.