Small Business-Marketing Tips
Small business-marketing plans can be challenging for many without basic knowledge of the ad game. The speed at which internet marketing evolves can also ad to the difficulties, even for a seasoned advertising person. Here are a few small business-marketing tips that will help you establish a good internet presence for you company.
The options for creating your website vary greatly in cost and functionality: ranging from DIY website builders like WIX, too full service advertising agencies. Here are the most important things to keep in mind regarding your business website.
- The website must optimized properly for the correct key words and phrases for your products and services
- The website needs to have your correct address and contact info on every page
- The website needs to be listed and verified with all search engines and listed on as many quality online-business directories as possible
Advertising Your Business
Building a quality website is the first step. Now you need to drive quality traffic to your site. If you’ve done a good job with the website, then a portion of this traffic will be converted into customers.
The most efficient form of online advertising is Google Adwords or PPC (pay-per-click). You see these ads at the top and right side of a page you see when you search for something using Google. What makes them so efficient is that your ad is shown only when someone searches for your type of product or service, so its quality traffic. AND you only pay when someone clicks on your ad.
I hope these small business-marketing tips were helpful. Good luck and know that Springboard is always here to help. We provide breakthrough-advertising solutions that won’t break the bank.