5 local internet marketing tips to give your business a boost

fort lauderdale ad agency

5 local internet marketing tips to give your business a boost

5 local internet marketing tipsWhen your business struggles, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing efforts. Now is the time to make a serious investment in local internet marketing. It’s one of the most effective ways to spread the word about your business, products, or services due to its unmatched reach and efficiency. Whether you hire an advertising agency in Fort Lauderdale, or you do it your self, it’s important to get on this train before your business is left behind. Here are 5 local internet marketing tips to give your business a boost.

 1. A well-designed website.

Design matters, especially when it comes to your website. This is because your website is the most powerful marketing tool for your business. In fact, poor or overdone Web design can get in the way of properly reaching your target audience and meeting business goals, resulting in an almost immediate loss in leads and revenue.

When your business is struggling, evaluating and improving your current Web design should be on the top of your to-do list. The are many marketing firms out there that offer affordable website design services. These are websites that you can manage yourself.

2. Smart(er) SEO.

Getting your brand to the top of search engine results is something every business wants. Still, optimizing your website and online content isn’t always top priority when it comes to marketing. Too many business owners think it requires a complex knowledge of programming. It really comes down to finding the right tools, understanding keywords, revising website and blog structure, and regularly creating content.

In light of the recent Google algorithm update Penguin 2.0, you need to be more aware of your SEO habits due to an increased focus on link spam. With this update, Google is showing more interest in helping websites become authorities in their niche–and ranking them higher when they are. Boost awareness for your company through the use of Author Rank, social sharing, and Google+ activity.

3. Noteworthy email marketing efforts.

If you’re looking to reach your customers and stick to a tight budget, email marketing might do the trick. It’s your chance to keep your customers in the loop. But it’s also important to remember how frustrating a cluttered inbox can be, especially when the emails are coming from a company you trust. Make it your practice to send only current or potential customers concise and necessary content they can act on. Be sure to make it shareable and consider mobile devices in the design process.

 4. Leave your mark socially.

If your business isn’t on any social networking websites, then, well, you’re living under a rock. Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to reaching your target audience and engaging them in insightful ways. Additionally, while you may have a social media presence, you may not be using it to its full potential. According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows and telemarketing. So, it’s time to dive into Twitter chats, build your presence on LinkedIn Groups, utilize Facebook advertising, and set up some Google+ Hangouts.

5. Embrace multimedia.

Now more than ever is the time for meaningful imagery in your business’s marketing tactics. YouTube receives more than one billion monthly visitors. The good news is, you don’t need to spend a fortune on cameras or lighting to spread your message through a visual medium. But you do need a strategy. Create a video campaign for your business. Be sure to use a keyword-rich headline, a strong editorial message, and a call to action.

If you have any question about these 5 local internet marketing tips to give your business a boost, please call Springboard Ad/Design.

Springboard Advertising is a Tampa based digital marketing agency. We deliver breakthrough marketing solutions that won’t break the bank. Whether you're advertising online, on TV, in print or outdoors, we've got you covered. Our advertising agency services include:

  • Digital marketing
  • Website design
  • B2C advertising
  • B2B advertising
  • Brand development
  • Social media marketing
  • Media planning and buying
  • Direct and guerrilla marketing
  • Graphic design
  • TV/Video design and production
  • Radio ads
  • Public service announcements (PSA)

Springboard Advertising, 500 Belcher Road South, Largo, FL 33771 - 954-655-8368