Digital Marketing Pros

Digital marketing goes by a few different names. Some call it internet marketing; others call it inbound marketing. Regardless of your choice of phrasing, this is today’s most powerful marketing tool, and you need to embrace it. Springboard is one of Tampa Bay’s top digital marketing specialists. We offer a full spectrum of services designed to affordably increase qualified leads and revenue.

To reach online success, we start by identifying your business goals and current marketing challenges. Then we establish your target market and how they currently use the web in their buying process. From there, we’ll work together to understand your available budget for an internet advertising plan in conjunction with how fast you want to grow. We believe that digital marketing is not an expense but an investment in the growth of your business.

Internet marketing focuses on driving relevant traffic to your website. From there, we convert that traffic to leads. Finally, it’s turning those leads into sales.

CASE STUDY: Greenwood R.T.V.B.

Our goal was to inform people in their region of their entertainment options. Then drive quality traffic to their website, using a mixed-media ad campaign that included banner ads, video display ads, video social media ads, and Google ads. Greenwood’s website traffic has increased 89% since we started working with them. Foot traffic significantly spiked during this time, resulting in a $2.6 million economic impact for the destination. CLICK HERE TO VIEW THIS CAMPAIGN

These are common internet marketing traffic-generating services:

• Google Ads
• Blogging
• Content marketing
• SEO (Search engine optimization)
• Banner ads
• Social media marketing
• Email marketing
• SMS marketing

What is the blog?

Blogging is an extraordinary tool for driving relevant traffic to your website. By blogging, you’re effectively making yourself an industry expert or thought leader by writing content. Businesses that blog generate 55% more web traffic than those who don’t.

Do you know SEO?

Search Engine Optimization (SEO) describes the process of ensuring high search engine rankings for a particular item or keyword on your website. It’s a proven process for internet marketing, and when your website is efficiently optimized, you can drive more relevant traffic to your website. I want a good example. Google “Fort Lauderdale Advertising Agency,” and you’ll find us on the first page.

Digital marketing with social media.

Social media provides opportunities for your business to engage in a two-way dialogue with your customers. It’s an effective way your company can share deals and insider information to raise awareness for your brand.

Content marketing.

The goal of content marketing is to turn leads into sales while building loyal and relevant relationships with existing customers. But content marketing is a more subtle approach than other digital marketing efforts, as its focus is on delivering information that enriches your customer’s lives. The formula for success is simple: provide customer’s with the information they want, when they want it, and where they want it.

Convert traffic into leads and sales.

Once qualified traffic visits your website, many visitors are not immediately ready to become new customers. They need to be converted or SOLD. As a digital marketing agency, we do this by providing quality content that proves you are an expert. We also create appealing offers such as downloadable ebooks or white pages, coupons and the like. In exchange for these offers, visitors provide their contact information. This method of exchanging offers for information is much more effective at generating leads—and filling your sales pipeline—than the traditional “contact us” page.

We then use lead nurturing tools like e-mail and SMS marketing to convert your leads into sales. With our internet advertising approach, we’ll achieve these results quicker and more cost-effectively. It’s why we’re the go-to internet marketing agency in Fort Lauderdale.

These are common lead-capturing and nurturing services:

• Videos
• Free white pages or ebooks
• Attractive offers with a strong call to action
• Coupons
• Newsletters
• Email marketing

Measure everything.

Measuring your local digital marketing efforts is an important part of the process so you can gauge your ROI. At Springboard, we establish benchmarks of success and provide detailed reporting, making us completely accountable.