SEO, PPC, OMG! Not a web developer, but you need to increase your web traffic, no problem. Here’s one marketing firm’s strategy to increase website traffic (explained in simple terms).
Keyword strategy
We start by identifying the keywords that people use when look online for your product or service. We then do research to find out if those keywords match what people are searching for. If your words don’t match what the words that people are looking for, then you are starting in the wrong direction.
Website structure
The next step is to build web pages based on the keywords list. You need to make sure that each page is based on one keyword or phrase. This allows search engines like Google and Bing easily understand and display what your pages are all about. You want to write a minimum of 300 words per page.
The keywords should be included in the page title and Meta description. Make sure the keywords are also included in the picture names or at least the Alt text. The text on the page should feature the keywords a few times. It’s even better if you can get the keyword in a header or subhead.
Be sure that your website does not use any type of software that the search engines can’t see. Adobe Flash is the first one that comes to mind. Another thing to keep in mind is that you want your website to be mobile friendly.
Once your website is up and running
Unfortunately, the old saying “build it and they will come” does not hold true for websites. You have to promotes your website. The first way you want to do this is by submitting it to the major search engines, Google, Bing and Yahoo. Some website platforms like WordPress do this for you. You can’t be found by these search engines if they don’t index your website.
Beyond the search engines, you will want to list your websites on as many business directories as possible. Business networking sites like LinkedIn are great places to set up a business page and Google+, Manta and Citysearch are no brainers. Here’s a list of the top business directories.
The more reputable places that you website is list, the better the chances are of people finding you online and it gives you more credit with the search engines. Think of yourself like Johnny Appleseed.
Blog, blog and more blog
Some call it blogging, some call it content marketing. Basically, you are creating content in the form of a blog post that your customers are interested in. These content or blog posts are based on your keyword strategy. The content should be written with your customers in mind.
That’s it in a nutshell. This marketing firm’s strategy to increase website traffic. BTW… this marketing firm is Springboard Ad/Design, we are located in Fort Lauderdale. Give us a call and let’s get started on increasing traffic to your website.