Would you like to increase the number of leads from your company’s website? Successful online marketing is more than just driving web traffic. Once you have driven traffic to the website, you now have to convert this traffic into leads. A proven way to do this is to have a compelling call-to-action. With out an effective call to action or so type of lead nurturing campaign, you will not have a way to convert the traffic into leads and ultimately into sales.

A quality call-to-action
• Make a compelling offer. The offer should answer a question or help solve a problem for the visitor. “25 free tips on how to reduce stress”

• Make sure it’s positioned above the fold, so that you don’t have to scroll down the page to see it

• Be very clear about what you are offering. AND be specific. “Download our free guide to property maintenance”

•  Make the call-to-action pop. Use images or graphics and colors that stand out

A quality-landing page
Once the visitor has clicked on the call-to-action, they will be taken to a landing page, where they will exchange their contact info for the offer.

• Make sure the header on the landing page matches the call-to-action. You don’t want to create confusion

• Make the form short and sweet. People are skeptical about giving out their personal info. Keep it to a bare minimum

• Feature an image of what you are offering. It’s makes the offer more attractive when you can see what you are getting

• Strip down the landing page. Remove all navigation other content. This page should only be about the offer and gathering their contact info. You don’t want anything that might distract the visitor. After the form is complete, the visitor should then be taken to a thank you page or back to the previous page

For more tips download our FREE GUIDE TO INTERNET MARKETING.