Greenwood Regional Tourism & Visitors Bureau
SERVICES PROVIDED: Digital Marketing • Advertising Campaigns • Social Media Marketing • Collateral Design • Graphic Design
The Greenwood, SC area has gone through quite a renaissance in the past couple of years. There are now a lot more options in the areas of entertainment, shopping and dining, including a thriving cultural arts scene. Our goal with the campaign was to drive people in the region to their website, where they would learn about all the new entertainment, shopping, and dining options.
We increased website traffic by an average of 89%. Foot traffic significantly spiked, resulting in a $2.6 million economic impact for the destination.
Social Media Video Ads
Banner Ads
Print Ads and Outdoor
Destination Guide
The Great American Eclipse, Greenwood, SC
SERVICES PROVIDED: Digital Marketing • Advertising Campaigns • Social Media Marketing • Website Design • Collateral Design • Graphic Design
This was a very rare and successful event for Greenwood. It was equally exciting for Springboard because we were able to create and control every aspect of the brand and marketing. We created the logo, website, ads, flyer and social media content. The website served as the information hub for this event. We created it early enough and SEO friendly, so it ranked high with search engines. We also listed it with other eclipse websites, so people could find it easily.
The overall CTR (click through rate) was 2.62%, which blew away the industry average of 0.08%. The website received 32,538 website clicks and attendance for the event was off the charts.
Greenwood, SC Festival of Flowers
SERVICES PROVIDED: Digital Marketing • Advertising Campaigns • Social Media Marketing
Springboard was brought in handle the Festival’s marketing efforts. Our goal was to create a multi-channel ad campaign. The ad campaign consisted of cable TV, digital banner ads, Facebook ads and a new technology at the time, expandable, interactive banner ad. The ad is basically a website all in one ad. When a person scrolls over one of our ads (top and middle), the ad expands and offer the viewer all types of information (bottom), a listing of events, video, photos and links to everything needed.
The budget was cut from the previous year by $1,000 but we increased website clicks from 11,753 to 12,780.